Cercone, Pat Frantz

Cercone Pat Frantz

Ms. Pat Frantz Cercone
Executive Director of Communications and Marketing
Communications and Marketing

Contact Information:
231 Hanley Library

Degrees and Credentials:
M.S. Integrated Marketing Communications, West Virginia University
B.A. Journalism, Indiana University of Pennsylvania

Short Bio:

Pat leads all of the university's marketing and communications efforts, including overseeing all publications and advertising, championing the university's brand, publishing its award-winning alumni magazine, and protecting Pitt-Bradford's image. She also serves as the university's spokeswoman and is a member of the President's Cabinet. She also has taught social media communication and journalism courses, introducing students to the wild, wacky world of digital and analog communications.

In a previous life, she was a newspaper reporter and editor for 15 years. 

She is a member of the board of directors for YWCA Bradford and a member of the Community Relations Committee of the Bradford Area Public Library. In her spare time, she reads fiction, runs, cooks and writes her own food blog.  

Research, Accomplishments, and Publications:

Most recently, she and her remarkable staff of communicators received seven awards in the 34th Annual Educational Advertising Awards program sponsored by Higher Ed Marketing. They captured four golds for newspaper ad series, radio ad series, magazine ad series, and direct mail; a silver for outdoor advertising; a bronze for Portraits magazine; and another bronze for total recruitment package. She and her fellow communicators have also received 19 Collegiate Advertising Awards and six awards from the CASE District II Accolades Program.

In her previous life as a newspaper woman, Pat received four Pennsylvania Newspaper Publishers' Association awards for investigative reporting, news writing and feature writing. 

She has had some of her work published, including an abridged first chapter of her novel-in-progress, "Pulling the Loose Thread" which appeared in the 2015 edition of Baily's Beads, Pitt-Bradford's award-winning literary magazine. Additionally, her "This I Believe" essay was broadcast on NPR station WPSU in State College in October 2010.  

Her most popular piece, an essay titled "The Card," was published in May 2006 in The New York Times bestselling book Wisdom of our Fathers: Lessons and Letters from Daughters and Sons by the late Tim Russert.