Degrees and Credentials
Ph.D. University of Toronto
M.S.Ed. University of Toronto
M.A. University of Birmingham
Wes graduated from the University of Toronto, where his research focused on marketing for higher education and business education. Prior to joining the University of Pittsburgh at Bradford, he taught as a marketing lecturer at Humber College and Goodman School of Business at Brock University in Canada. Before working in the academe, he worked as a MBA/EMBA program manager and operated transnational business programs in Taiwan, Thailand and China. He was responsible for designing corporate solutions for in-house training programs, making market expansion strategies and providing student services.
Wes uses case study methods and various pedagogical approaches in his teaching. He currently teaches introduction to marketing, marketing research and marketing the new venture.
Research, Accomplishments, and Publications
Wes' research interests include marketing for higher education, the MBA industry, commercialization of higher education and business education.