Pat Frantz Cercone

Pat Frantz Cercone
Pat Frantz Cercone
Executive Director of Communications and Marketing

Communications and Marketing

Contact Information:

Phone: 814-362-7505

Location: 231 Hanley Library

Degrees and Credentials

M.S. Integrated Marketing Communications, West Virginia University
B.A. Journalism, Indiana University of Pennsylvania

Short Bio

Pat leads all of the university's marketing and communications efforts, including overseeing all publications and advertising, championing the university's brand, publishing its award-winning alumni magazine, and protecting Pitt-Bradford's image. She also serves as the university's spokeswoman and is a member of the President's Cabinet. She also has taught social media communication and journalism courses, introducing students to the wild, wacky world of digital and analog communications.

In a previous life, she was a newspaper reporter and editor for 15 years.

She is a former member of the board of directors for YWCA Bradford and is a member of the Community Relations Committee of the Bradford Area Public Library. In her spare time, she reads fiction, runs, cooks and wrote her own food blog. She also is a fledgling wildlife photographer.

Research, Accomplishments, and Publications

Most recently, she and her remarkable staff of communicators received six awards in the 35th Annual Educational Advertising Awards program sponsored by Higher Ed Marketing Report. They captured three golds for newspaper ad series, a high school poster, and an admissions search piece; and three silvers for a direct-mail postcard, a case statement of support, and a series of YouTube videos. She and her fellow communicators have also received 23 Collegiate Advertising Awards and six awards from the CASE District II Accolades Program.

In her previous life as a newspaper woman, Pat received four Pennsylvania Newspaper Publishers' Association awards for investigative reporting, news writing and feature writing. 

She has had some of her work published, including an abridged first chapter of her novel-in-progress, "Pulling the Loose Thread" which appeared in the 2015 edition of Baily's Beads, Pitt-Bradford's award-winning literary magazine. Additionally, her "This I Believe" essay was broadcast on NPR station WPSU in State College in October 2010.  

Her most popular piece, an essay titled "The Card," was published in May 2006 in The New York Times bestselling book Wisdom of our Fathers: Lessons and Letters from Daughters and Sons by the late Tim Russert.