Pat Frantz Cercone

Pat Frantz Cercone
Pat Frantz Cercone
Executive Director of Communications and Marketing

Communications and Marketing

Contact Information:
Phone: 814-362-7505
Location: 231 Hanley Library

Degrees and Credentials

M.S. Integrated Marketing Communications, West Virginia University
B.A. Journalism, Indiana University of Pennsylvania

Short Bio

Pat leads all of the university's marketing and communications efforts, including overseeing all publications and advertising, championing the university's brand, publishing its award-winning alumni magazine, and protecting Pitt-Bradford's image. She also serves as the university's spokeswoman and is a member of the President's Cabinet. She also has taught social media communication and journalism courses, introducing students to the wild, wacky world of digital and analog communications.

In a previous life, she was a newspaper reporter and editor for 15 years.

She is a former member of the board of directors for YWCA Bradford and is a member of the Community Relations Committee of the Bradford Area Public Library. In her spare time, she reads fiction, runs, cooks and wrote her own food blog. She also is a fledgling wildlife photographer.

Research, Accomplishments, and Publications

Most recently, she and her remarkable team of communicators received eight awards in the 36th Annual Educational Advertising Awards program and three awards in this year's Collegiate Advertising Awards. The team was recognized for newspaper ad series, website design, mobile and social media content, admissions recruitment publications, and Portraits magazine, the university's flagship publication for alumni, faculty and staff, donors, and friends.

She and her fellow award-winning communicators have received 21 Educational Advertising Awards, 26 Collegiate Advertising Awards, and seven awards from the CASE District II Accolades Program.

In her previous life as a newspaper woman, Pat received four Pennsylvania Newspaper Publishers' Association awards for investigative reporting, news writing and feature writing. 

She has had some of her work published, including an abridged first chapter of her novel-in-progress, "Pulling the Loose Thread" which appeared in the 2015 edition of Baily's Beads, Pitt-Bradford's award-winning literary magazine. Additionally, her "This I Believe" essay was broadcast on NPR station WPSU in State College in October 2010.  

Her most popular piece, an essay titled "The Card," was published in May 2006 in The New York Times bestselling book Wisdom of our Fathers: Lessons and Letters from Daughters and Sons by the late Tim Russert.