The University of Pittsburgh at Bradford has received four awards in the 2019 Collegiate Advertising Awards program, which recognizes U.S. colleges and universities for excellence in communications, marketing, advertising and promotions.
Pitt-Bradford received two awards for the materials its admissions counselors use to recruit new students: a Gold Award in the Recruitment Series category for a series of brochures, postcards, posters and flyers; and a Silver Award in the Direct-Mail category for a postcard sent to prospective students who originally applied to the University of Pittsburgh and were accepted at Pitt-Bradford.
Pitt-Bradford received another Silver Award in the Brochure-Multiple Pages category for a case statement of support that is being used to raise funds for a new STEM building, which will house the university’s two new engineering technology programs -- mechanical engineering technology and energy engineering technology -- and two existing programs, computer information systems and technology and petroleum technology.
The third Silver Award was in the Newspaper Ad -- Series category for print ads published in regional newspapers last spring that featured Pitt-Bradford students and graduates, including Katie Treat, a biology major from Cyclone, and Kacie Appleby, a criminal justice major from Port Allegany.
“The fact that these pieces received recognition is a testament to our successful students and alumni, who were featured in them,” said Pat Frantz Cercone, executive director of communications and marketing, “as well as the talented designers, writers, photographers and proofreaders who helped to develop them.”
John Sizing of JS Publication Design in Wellesley, Mass., designed the award-winning admissions publications. Diane Fitzgerald-Harris of Fitzgerald Harris Design of Rochester, N.Y., designed the case statement. Mark Zampogna, a 1988 Pitt-Bradford alumnus and owner of Laser Layouts of Bradford, designed the award-winning newspaper ads.
Typically, the Collegiate Advertising Awards program receives more than 900 entries from colleges and universities throughout the United States. A panel of design and education marketing professionals judge the entries on creativity, layout/design/topography, production, quality and overall effectiveness.
To date, Pitt-Bradford has received 23 Collegiate Advertising Awards.