Communications and marketing recognized by Collegiate Advertising Awards program

Pitt-Bradford received four awards - two gold and two silver - in the 2015 Collegiate Advertising Awards program, which recognizes U.S. colleges and universities for excellence in communications, marketing, advertising and promotions.

Pitt-Bradford received a Gold Award in the Advertising Specialty category for new T-shirts that feature the university's bronze panther recreated in an Andy Warhol-like effect. The design was created by Alana Stewart when she was a student intern in the Office of Communications and Marketing. Stewart, who graduated in 2015 with a degree in public relations, is an advisor in the Academic Advising Center on campus.  

The university received a second Gold Award in the TV/Video Advertising/PSA - Series category for two 30-second and two 15-second commercials created by Dan Simrell Advertising in Scranton. The commercials feature Edith Lloyd-Etuwewe, a biology major from West Mifflin; Delaney Held, a public relations major from Erie; Stephen Clad, a sport and recreation management major from Washington, D.C.; and Julian Joyner, a double major in criminal justice and history/political science from the Bronx, N.Y.

The commercials are currently being shown in the Pittsburgh, Reading and Allentown areas.

The university received a Silver Award in the Newspaper Ad - Series category for ads showcasing several students: Brandon Garske, a biology major from North East who researched fruit flies; Lloyd-Etuwewe, who studied in India; Held, who interned at the Pittsburgh Cultural Trust; Clad, who interned with the West Ham United Football Club in London; and Troi Williams, a public relations major from Bala Cynwyd, Pa., who interned at the Franklin Institute in Philadelphia.

The second Silver Award was in the Handbook category for the university's expanded Beginnings handbook, which was distributed during freshman orientation in July. The inaugural handbook received a Gold Award last year.

The newspaper ads and the Beginnings handbook were designed by Mark Zampogna, a 1988 alumnus and owner of Laser Layouts in Bradford.

“What makes these projects so special is that they showcased not only our remarkable students but also the amazing talents of members of our campus community,” said Pat Frantz Cercone, executive director of communications and marketing.

This year, the Collegiate Advertising Awards program received more than 900 entries from college and universities throughout the United States. All submissions were reviewed and scored by a national panel of industry experts. Entries were judged on creativity, layout/design, topography, production, quality and overall effectiveness.

Pitt-Bradford has received nine awards from the Collegiate Advertising Awards program.

All winners are posted on the Collegiate Advertising website at www.collegiateawards.com.