Pitt-Bradford receives three national advertising awards

Pitt-Bradford has received three awards – one gold and two silver -- from the national Collegiate Advertising Awards Program for 2013-14, which recognizes colleges and universities for excellence in communications, marketing, advertising and promotions. 

Pitt-Bradford received a Gold Award in the Newspaper Ad – Series category for print ads that featured successful young alumni with the message that Pitt-Bradford graduates get good jobs. Several alumni were featured, including Tim Rooke, a 2011 graduate who is a policeman in Warren, and Shea Miller, a 2012 graduate who is a fifth-grade teacher at St. Bernard Elementary/Middle School.

The university received a Silver Award in the Direct Mail – Series category for a set of postcards that were sent to alumni, encouraging them to refer a family member or friend to Pitt-Bradford.  The postcards showcased several alumni and current students, including the DeNault brothers, Adam, who graduated in 2011, and Ben, who is currently an accounting major.

A second Silver Award was awarded in the Calendar category for the 50th anniversary calendar, a special project created to help commemorate the university’s 50th anniversary this year. The calendar featured photography from the campus’ early years by the late Forres Stewart.

“We’re pleased to be recognized by industry experts,” said Pat Frantz Cercone, executive director of communications and marketing. “However, what makes this recognition even more significant is that each of these projects was created through the combined efforts of several members of our campus community and by the talents of our alumni.”

For example, each of the pieces was designed by Mark Zampogna of Laser Layouts in Bradford, who is a 1988 Pitt-Bradford alumnus. Additionally, many of the photos that appeared in the pieces were taken by professional photographers Alan Hancock, who graduated from Pitt-Bradford in 2007, and Glenn Melvin, a 2003 alumnus.

This year, the Collegiate Advertising Awards program received more than 800 entries from the United States and Canada, representing small community colleges to large colleges and universities.

In judging the submissions, industry experts considered creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal. Each entry could receive a possible 100 points. Those projects receiving Gold Awards earned a score between 95 and 99. Silver-awarded projects received a score between 90 and 94. 

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